List of works
Poster
Date presented 2022
Student Scholar Symposium & Faculty Research Showcase, 2022, University of West Florida, Pensacola, Florida
Poster
Measuring brand equity from student perceptions concerning local businesses
Date presented 2021
Student Scholar Symposium & Faculty Research Showcase, 2021, University of West Florida, Pensacola, Florida
The U Choose Awards is an independent marketing research project conducted by UWF's American Marketing Association (AMA). The purpose is to measure the brand equity of Pensacola restaurants based on surveys of UWF students. The ultimate goal is to gain a better understanding of how these restaurants successfully deliver exceptional value to the UWF student
community.