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Poster
Measuring brand equity from student perceptions concerning local businesses
University of West Florida Libraries
Student Scholar Symposium & Faculty Research Showcase (University of West Florida, Pensacola, Florida, 2021)
2021
Abstract
The U Choose Awards is an independent marketing research project conducted by UWF's American Marketing Association (AMA). The purpose is to measure the brand equity of Pensacola restaurants based on surveys of UWF students. The ultimate goal is to gain a better understanding of how these restaurants successfully deliver exceptional value to the UWF student
community.
Details
- Title
- Measuring brand equity from student perceptions concerning local businesses
- Resource Type
- Poster
- Event
- Student Scholar Symposium & Faculty Research Showcase (University of West Florida, Pensacola, Florida, 2021)
- Contributors
- Dr. James Mead (Faculty Mentor)
- Publisher
- University of West Florida Libraries; Argo Scholar Commons
- Format
- 1 file
- Copyright
- Permission granted to the University of West Florida Libraries to digitize and/or display this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires the permission of the copyright holder.
- Identifiers
- 99380090305306600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business; Office of Undergraduate Research; 2021 Student Scholars Symposium and Faculty Research Showcase
- Language
- English