Dr. James A Mead

Dr. James A. Mead is the Interim Chair of the Department of Commerce and an Associate Professor of Marketing. His research focuses on consumer emotion and memory. Mead joined UWF in 2017.  Mead has presented his work at numerous regional, national, and international conferences, including the Society for Marketing Advances, Association for Consumer Research, Summer American Marketing Association, Association for Consumer Research Asia-Pacific, among others. Mead has published his research in such outlets as the Journal of Retailing, Journal of Business Research, and Psychology & Marketing. Mead earned his Ph.D. from the University of Kentucky in 2015. He also holds an MBA from Rollins College and a BSBA from the University of Central Florida. Before returning to school to complete his Ph.D., Mead spent four years in corporate marketing research. In this role, he served as the senior research analyst for branding, new product development, television programming, advertising analytics, B2B, and customer experience, providing data-driven strategic recommendation to top management.