List of works
Poster
Date presented 08/2025
Summer Undergraduate Research Program (SURP) Symposium, 08/2025, University of West Florida, Pensacola, Florida
Vietnamese cuisine is known for fresh ingredients, balanced flavors, and deep cultural meaning. But in many U.S. regions, particularly the Southeast, we see a shift away from traditional preparation due to market demands. Our research applies the Theory of Planned Behavior, combined with insights from behavioral economics, to better understand this phenomenon.
Poster
How Hotels Can Win On Social Media
Date presented 08/2025
Summer Undergraduate Research Program (SURP) Symposium, 08/2025, University of West Florida, Pensacola, Florida
This research aims the critical need for optimizing hotel promotional video content by proposing a comprehensive 21-second video clip to replace the basic 8-second video clip version for the Surf & Sand Hotel, Pensacola Beach. The core idea is that a longer and carefully planned video can more effectively showcase the hotel's service quality and convey key brand personality traits throughout the different stages of the guest journey: pre-arrival, check-in, occupancy, check-out, and post-stay feedback.