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Poster
Lost in Translation: Investigating the Authenticity Crisis of Vietnamese Cuisine in the Southeastern United States through the Lens of the Theory of Planned Behavior
University of West Florida Libraries
Summer Undergraduate Research Program (SURP) Symposium (University of West Florida, Pensacola, Florida, 08/2025)
08/2025
Abstract
Vietnamese cuisine is known for fresh ingredients, balanced flavors, and deep cultural meaning. But in many U.S. regions, particularly the Southeast, we see a shift away from traditional preparation due to market demands. Our research applies the Theory of Planned Behavior, combined with insights from behavioral economics, to better understand this phenomenon.
Details
- Title
- Lost in Translation: Investigating the Authenticity Crisis of Vietnamese Cuisine in the Southeastern United States through the Lens of the Theory of Planned Behavior
- Resource Type
- Poster
- Event
- Summer Undergraduate Research Program (SURP) Symposium (University of West Florida, Pensacola, Florida, 08/2025)
- Contributors
- Xuan Tran (Faculty Mentor)
- Publisher
- University of West Florida Libraries; Argo Scholar Commons
- Format
- pdf
- Copyright
- Permission granted to the University of West Florida Libraries by the author to digitize and/or display this information for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires the permission of the copyright holder.
- Identifiers
- 99381555254606600
- Academic Unit
- Summer Undergraduate Research Program 2025; Commerce; Lewis Bear Jr. College of Business
- Language
- English