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Craft Entrepreneurship: Redefining Growth, Authenticity, and Value Creation
Conference proceeding

Craft Entrepreneurship: Redefining Growth, Authenticity, and Value Creation

Joseph Andrew Vaughn, Michael Lerman, Weiyu Dai, Roy Suddaby, Blake D. Mathias, Shelby Solomon and Stanislav D. Dobrev
Academy of Management Annual Meeting Proceedings, Vol.2026(1)
Annual Meeting of the Academy of Management (2026)
07/2026

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Abstract

craft ventures Commerce Entrepreneurship Market Research Sustainable Development
Craft entrepreneurship blends traditional craftsmanship with modern innovation, redefining assumptions about identity, opportunity, and growth. Once viewed as marginal, it now shapes multibillion-dollar markets and challenges dominant theories in entrepreneurship, strategy, and organization science. This symposium gathers leading scholars to examine how craft ventures sustain authenticity while engaging technology and markets. Panelists explore identity formation under growth pressures, strategic balance between tradition and innovation, and organizational practices linking work, family, and inequality. Together, these discussions advance theory on alternative organizing logics that prioritize human engagement, meaningful work, and sustainable value creation.

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