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Book chapter
Night of the Living Dead as a metaphor for entrepreneurship
Annals of Entrepreneurship Education and Pedagogy – 2018, pp.346-350
Annals in Entrepreneurship Education series, Edward Elgar Publishing
12/28/2018
Abstract
In macro-business classes, we often try to help our students recognize how abstract concepts from class unfold in many different contexts. If students are able to recognize concepts across contexts and levels of analysis, then they may have the opportunity to develop their entrepreneurial and strategic skills on routine basis. Movies can be a useful and engaging tool for helping students cultivate their ability to transfer class concepts into other contexts. In particular, the movie Night of the Living Dead can be used as a type of Rorschach ink blot test for challenging students to see abstract business metaphors.
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Details
- Title
- Night of the Living Dead as a metaphor for entrepreneurship
- Publication Details
- Annals of Entrepreneurship Education and Pedagogy – 2018, pp.346-350
- Resource Type
- Book chapter
- Publisher
- Edward Elgar Publishing
- Series
- Annals in Entrepreneurship Education series
- Number of pages
- 5
- Identifiers
- 99380579486506600
- Academic Unit
- Business Administration; Lewis Bear Jr. College of Business
- Language
- English