Dr. Erol Pala is an Assistant Professor of Marketing in the Department of Commerce. He holds a Ph.D. in Marketing from Auckland University of Technology, a Master’s in Marketing and Business Analysis from the University of Edinburgh, and a Bachelor’s in Business Administration from Istanbul University.
His research explores how emerging technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) shape consumer attitudes and decision-making. His work has been published in top-tier journals, including Psychology & Marketing, Journal of Business Research, International Journal of Information Management, International Journal of Bank Marketing, and Australasian Marketing Journal.
Dr. Pala is dedicated to student-centered teaching, emphasizing critical thinking, active learning, and real-world application. He incorporates contemporary marketing trends and research insights into the classroom to prepare students for dynamic industry challenges.