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Dispatching Trilemma: Third-Party, Hire, Or Do It Yourself
Sage Business Cases
SAGE Publications, Ltd
2026
Abstract
The critical incident explores the complexities Jan, owner of JDD Rockway LLC, faced in navigating the challenging U.S. freight market post-COVID-19 pandemic. The focal point of the case is Jan’s trilemma in dispatching options: using a third-party dispatching service, hiring an in-house dispatcher, or managing dispatch himself. Each option’s financial implications and operational impacts are analyzed, highlighting the choices’ advantages and challenges. The article provides insights into Jan’s decision-making process amid evolving market conditions and underscores the broader implications for small carriers in the current freight landscape.
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Details
- Title
- Dispatching Trilemma
- Publication Details
- Sage Business Cases
- Resource Type
- Other
- Publisher
- SAGE Publications, Ltd
- Copyright
- © 2026 Sage Publications, Inc. All Rights Reserved.
- Identifiers
- 99381877934306600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English