Except from article: This article attempts to explain why administrators and faculty should consistently refer to JD colleagues as “doctor” in both formal and informal settings. Part I of this article explores the background and origins of the JD and how it relates to tenure-track positions in academia, including specific reference to undergraduate legal studies and business law professors. Part II discusses why terminology matters and how its impact influences the perceived value of both faculty and the programs in which they teach. Part III rebuts the arguments against the use of “doctor” for JDs and illustrates why JDs, who do the same teaching, research, and service as any other doctorally qualified professor, should demand the identical level of respect as their peers. Part IV concludes with a discussion of how others outside academia view JDs, including reasonable limitations of the use of the title “doctor,” and recommends that law school professors lead the movement to insist on the use of the “doctor” title.