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Journal article
Using Personality Traits to Select Customer-Oriented Logistics Personnel
Transportation journal, Vol.46(1), pp.22-37
01/01/2007
Abstract
Although training can improve customer orientation in logistics personnel, recruiting employees who possess enduring personality traits that stimulate customer-oriented behaviors will greatly help logistics organizations to carry out the marketing concept. This research examined the relationship between personality traits and customer orientation using the five-factor model of personality and the SOCO scale for customer orientation. Data for this study were collected as part of a larger multi-organizational job classification study sponsored by the Council of Supply Chain Management Professionals. Responses were gathered from 354 respondents in 43 logistics organizations.
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Details
- Title
- Using Personality Traits to Select Customer-Oriented Logistics Personnel
- Publication Details
- Transportation journal, Vol.46(1), pp.22-37
- Resource Type
- Journal article
- Publisher
- Penn State University Press
- Copyright
- © 2007 American Society of Transportation and Logistics
- Identifiers
- 99380498295806600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English