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Journal article
Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010
International journal of online marketing, Vol.2(1), pp.16-24
01/2012
Web of Science ID: WOS:000444118100002
Abstract
This paper describes a hybrid approach, using bibliometrics and text-mining, used to analyze longitudinal trends in the literature of e-marketing research from 2001 to 2010. The abstracts of 888 articles from six leading marketing journals were analyzed. The analysis identifies several core topics and themes of e-marketing research and reveals trends occurring in this growing area. The study reveals that combing bibliometrics with text-mining is a useful way to identify themes and trends for a topic in the literature and can produce meaningful results to help researchers achieve a deeper understanding of an area of interest.
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Details
- Title
- Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010
- Publication Details
- International journal of online marketing, Vol.2(1), pp.16-24
- Resource Type
- Journal article
- Publisher
- IGI Global
- Number of pages
- 9
- Identifiers
- WOS:000444118100002; 99381489939206600
- Academic Unit
- Center for Cybersecurity and AI; Division of Academic Affairs
- Language
- English