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The price of predatory marketing on older adults: A perspective on Prevagen potency
Journal article   Open access

The price of predatory marketing on older adults: A perspective on Prevagen potency

Stephanie M. Jones, Gabriela I. Castaing, Liz Teets and Rodney Guttmann
Student Pulse, Vol.13(9)
13
2021

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Abstract

The calcium-binding protein apoaequorin has been studied for its possible indication to improve human cognition and memory. Faculty at Quincy Bioscience developed Prevagen with this in mind, claiming its apoaequorin-formulated supplement may decrease age-related memory loss. A summary of the pathway orally administrated apoaequorin would take in order to penetrate the central nervous system (CNS), with particular focus on digestive elements and blood-brain barrier (BBB) permeability is presented. A discussion of the ethicality of the research and marketing practices of Quincy Bioscience in the commercial sale of Prevagen is given as well.
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