Logo image
The Pulp New Deal: Audience, Popular Front Politics, and the Pulps as a Socially Democratic Form
Journal article

The Pulp New Deal: Audience, Popular Front Politics, and the Pulps as a Socially Democratic Form

The Journal of American Culture, Vol.44(1), pp.6-21
05/2021
Web of Science ID: WOS:000636547200001

Metrics

1 Record Views

Abstract

(Excerpt) "In the 1930s, a silent ideological war was waged for the attention of the working-class reader. This “vast and simple minded audience” were in danger of having their minds filled “with more and even worse drivel, more men and women enslaved by the vice of ever more pointless and indiscriminate reading,” claimed no less of a personage than Aldous Huxley in 1937 (11, 10). The villain had been identified three years earlier when the Marxist Pen & Hammer Bulletin claimed, “Efforts to account for the ideological weakness of the American working class cannot disregard the influence of the popular American magazine” (219) and, more specifically, the pulp magazine."

Details

Logo image