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Journal article
Stale in the pulpit?: Leader tenure and the relationship between market growth strategy and church performance
International journal of nonprofit and voluntary sector marketing, Vol.15(4), pp.352-368
15
2010
Web of Science ID: WOS:000212124100005
Abstract
Taking a strategic choice perspective, the current study examines leader tenure and the growth implications of pursuing a market penetration versus market development strategy in a church setting. Using cross-sectional time series regression analyses of 1415 church organizations over a period of 6 years, study findings demonstrate the influence of leader tenure on both financial and non-financial church performance, but provide minimal evidence supporting the argument that the selected market strategy matters to organizational performance outcomes in churches.
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Details
- Title
- Stale in the pulpit?
- Publication Details
- International journal of nonprofit and voluntary sector marketing, Vol.15(4), pp.352-368
- Resource Type
- Journal article
- Publisher
- John Wiley & Sons Ltd.; United Kingdom
- Series
- 15
- Copyright
- © 2010 John Wiley & Sons, Ltd.
- Identifiers
- WOS:000212124100005; 99380090339006600
- Academic Unit
- Business Administration; Lewis Bear Jr. College of Business
- Language
- English