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Journal article
Solving the Reverse Logistics Problem: Applying the Symbiotic Logistics Concept
Journal of marketing theory and practice, Vol.2(2), pp.15-27
04/01/1994
Abstract
Logistics channels are usually designed to go one way-toward the customer. Moving goods in the other direction disrupts this flow, much like driving a car the wrong way on a one way street. The concept of symbiotic logistics offers insight into the solution or avoidance of problems associated with reverse logistics.
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Details
- Title
- Solving the Reverse Logistics Problem
- Publication Details
- Journal of marketing theory and practice, Vol.2(2), pp.15-27
- Resource Type
- Journal article
- Publisher
- Routledge
- Copyright
- Rights managed by Taylor & Francis
- Identifiers
- 99380522596506600
- Academic Unit
- Lewis Bear Jr. College of Business; Commerce
- Language
- English