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Journal article
Pitching Women's Tennis to Corporate Sponsors: A Case Study of Pilot Pen Tennis
Sport marketing quarterly : SMQ, Vol.10(2)
2001
Abstract
There is a growing body of knowledge that investigates sport sponsorship from the point of view of sponsoring organizations. What has not received a great deal of attention, however, is the process by which sport properties identify, contact, and pitch proposals to prospective sport sponsors. The major purpose of this study was to focus on a major women's tennis event to describe the steps and strategies used in the sponsorship acquisition process.
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Details
- Title
- Pitching Women's Tennis to Corporate Sponsors: A Case Study of Pilot Pen Tennis
- Publication Details
- Sport marketing quarterly : SMQ, Vol.10(2)
- Resource Type
- Journal article
- Publisher
- FIT Publishing; United States
- Identifiers
- 99380496195506600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English