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Journal article
Interdependence and Cooperation in Industrial Buyer-Supplier Relationships
Journal of marketing theory and practice, Vol.8(1), pp.16-24
Winter 2000
Abstract
Buyer-supplier levels of cooperation within industrial markets is examined. Degree of interdependence has long been assumed to be a predictor of cooperation in these relationships. Results from this study show mixed results.
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Details
- Title
- Interdependence and Cooperation in Industrial Buyer-Supplier Relationships
- Publication Details
- Journal of marketing theory and practice, Vol.8(1), pp.16-24
- Resource Type
- Journal article
- Publisher
- Routledge
- Copyright
- © Taylor & Francis 2000
- Identifiers
- 99380498295506600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English