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Journal article
Impacts of artificial intelligence on hotel operations: Face recognition in Vietnam
Anatolia : an international journal of tourism and hospitality research, pp.1-16
04/08/2025
Web of Science ID: WOS:001462014800001
Abstract
This study explores the adoption of facial recognition (FR) technology in hotel operations and services across various job roles. Given FR’s technological nature and the human-centric focus of hotels, perceived product and process innovations are key factors influencing its adoption. The study examines how these factors and workplace dynamics, such as organizational support and job stress, impact FR adoption. Experimental trials provided first-hand experiences with FR prototypes, and surveys assessed hoteliers’ perceptions of the benefits. Structural equation modelling tested the research model. Findings show that successful FR adoption in hotels relies on process innovation, supported by organizational and employee backing, leading to improved variety, quality, efficiency, and growth in hotel services.
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Details
- Title
- Impacts of artificial intelligence on hotel operations
- Publication Details
- Anatolia : an international journal of tourism and hospitality research, pp.1-16
- Resource Type
- Journal article
- Publisher
- Routledge
- Number of pages
- 16
- Copyright
- © 2025 Informa UK Limited, trading as Taylor & Francis Group
- Identifiers
- WOS:001462014800001; 99381327973306600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English