Amid rising hotel excess expenditure driven by unconscious motives and the threat of university funding cuts, this study tackles key challenges for the U.S. hospitality sector. With science, technology, engineering, and mathematics (STEM) employment projected to grow 10.4 % by 2033, accurate forecasting of Revenue per Available Room (RevPAR) is increasingly critical. Using utility-based Generative Adversarial Networks (GANs) grounded in Economic Wave Theory, the study models how unconscious motives contribute to excess expenditure among STEM and non-STEM workforces from 2016 to 2024. By isolating these effects via Average Daily Rate (ADR) and Occupancy (OCC), the analysis identifies the STEM Non-employed group as a Nash equilibrium—an optimal target for dynamic pricing and occupancy adjustments.
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Title
Forecasting hospitality revenue with economic wave models
Publication Details
International journal of hospitality management, Vol.134, 104580