Metrics
44 Record Views
Journal article
Energy Bars Galore
Athletic therapy today, Vol.9(6), pp.36-38
11/2004
Web of Science ID: WOS:000225081100012
Abstract
When POWERBAR® first hit the market in the mid-1980s, endurance athletes had an option for a convenient energy source during training and competition. Today, the energybar industry reports over $1 billion per year in sales, with marketing strategies targeting consumers from teens on the run to professional body builders. Athletes can choose from protein bars, low-fat bars, low-carb bars, meal-replacement bars, and nutrition-for-women bars. And energy bars are everywhere—grocery stores, health-food stores, fitness stores, convenience stores, discount warehouses, and even vending machines. So, which energy bars should athletes choose?
Related links
Details
- Title
- Energy Bars Galore
- Publication Details
- Athletic therapy today, Vol.9(6), pp.36-38
- Resource Type
- Journal article
- Copyright
- © 2004 Human Kinetics
- Identifiers
- WOS:000225081100012; 99380186293906600
- Academic Unit
- Movement Sciences and Health; Usha Kundu, MD College of Health
- Language
- English