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Journal article
Dewey and Social Media: Using a Pragmatic Approach to Designing a Foundational Public Relations Social Media Communication Course
Journal of public relations education, Vol.9 (2), pp.2-37
01/2024
Abstract
Technology advances in society demand progressive course development from higher education institutions. This study aimed to assess the effectiveness of a new social media course based on PR pedagogy and Dewey’s theory of experience to determine if it adds to the knowledge of communication and responds to the digitally converged public relations industry. The course utilized the pragmatic approach to increase student knowledge in the areas of self, authenticity, privacy, professional use, and relationships on social media. Pre- and post-course surveys tracked the development of learning outcomes. The findings show that critical pedagogy and Dewey’s integration of experience are starting points for designing courses where students have extensive familiarity with the subject matter. This approach to course design moves social media out of the role of a tool to emphasize the full impact of social media and the digital PR industry on students’ personal and professional lives and on relationship-building efforts between brands and their key publics.
Details
- Title
- Dewey and Social Media
- Publication Details
- Journal of public relations education, Vol.9 (2), pp.2-37
- Resource Type
- Journal article
- Copyright
- © Copyright 2024 AEJMC Public Relations Division
- Identifiers
- 99380496897306600
- Academic Unit
- College of Arts, Social Sciences, and Humanities; Communication
- Language
- English