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Journal article
Corporate leadership in sustainability: A green ranking performance-based approach to understanding corporate social responsibility (CSR) and positive marketing impact
Creighton Journal of Interdisciplinary Leadership, pp.3-16
2018
Abstract
This paper analyzes several foundational concepts and questions regarding corporate social responsibility (CSR). Its primary contribution is a statistical examination of relationships between CSR and Newsweek's 2012 Green Rankings using forensic-based financial and accounting measures. We also replicate a previous study and introduce new variables for looking at CSR from an economic perspective. The paper is interdisciplinary in that it synthesizes preceding studies' conceptions of CSR through finance, consumer behavior, branding, and ethics — a mix which has received minimal attention — in an attempt to better characterize and measure CSR.
Details
- Title
- Corporate leadership in sustainability
- Publication Details
- Creighton Journal of Interdisciplinary Leadership, pp.3-16
- Resource Type
- Journal article
- Publisher
- Program in Interdisciplinary Leadership at Creighton University
- Copyright
- © 2018 J. L. Davis, H. Alibašić, & S. Norris Permission granted to the University of West Florida Libraries by the author to digitize and/or display this information for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires the permission of the copyright holder.
- Identifiers
- 99380090640206600
- Academic Unit
- Business Administration
- Language
- English