Logo image
Convergent validity of stated preference methods to estimate willingness-to-pay for seafood traceability: The case of Gulf of Mexico oysters
Journal article   Peer reviewed

Convergent validity of stated preference methods to estimate willingness-to-pay for seafood traceability: The case of Gulf of Mexico oysters

John C. Whitehead, O. Ashton Morgan and William L. Huth
Economics bulletin, Vol.38(1), pp.326-335
01/01/2018
Web of Science ID: WOS:000430364800031

Metrics

Abstract

In this study we compare willingness to pay for a seafood traceability system from contingent behavior demand and contingent valuation referendum vote models using data from a survey of Gulf of Mexico oyster consumers following the BP oil spill in 2010. We estimate a random effects model of oyster demand using contingent behavior data and find that a traceability program increases demand and consumer surplus. We estimate a referendum model for the seafood traceability program using contingent valuation data. We find that welfare estimates from the contingent behavior and contingent valuation methods are convergent valid under certain conditions.

Details

Logo image