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Journal article
Characteristics of successful personal ads in a BDSM on-line community
Deviant behavior, Vol.34, pp.153-168
34
2013
Web of Science ID: WOS:000311368100005
Abstract
The bondage, discipline, sadism, and masochism (BDSM) community today uses online personal ads as a major way for members to meet. Such communities have designed their on-line experience around the format of the once prevalent newspaper=magazine personals ads and often feature physical descriptions, personal pictures, and special interests listings. This study examines personal profiles posted on an on-line BDSM community, which allows for the examination of the type and content of these ads that may be the impetus for them to be ‘‘successful.’’ As such, this approach goes beyond traditionally studied aspects of personal ads from other mainstream groups (Paul et al. 2010; Rajecki et al. 1991; Strassberg and Holty 2003). This is achieved through an experimental approach of creating profiles to see which attract the most viewers; such an approach is fairly unique, although not completely new (Goode 1996a; Sitton and Blanchard 1995; Strassberg and Holty 2003). Content-analysis is also performed on the viewers of the experimental profiles in order to gauge common characteristics/content that users have on their profiles for the purported purpose of making themselves attractive for more views.
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Details
- Title
- Characteristics of successful personal ads in a BDSM on-line community
- Publication Details
- Deviant behavior, Vol.34, pp.153-168
- Resource Type
- Journal article
- Publisher
- Routledge; United States
- Series
- 34
- Copyright
- © Taylor & Francis Group, LLC
- Identifiers
- WOS:000311368100005; 99380090626506600
- Academic Unit
- College of Arts, Social Sciences, and Humanities; Former Faculty
- Language
- English