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Journal article
Assessment of memorandum writing in a quantitative business context
Business and Professional Communication Quarterly, Vol.82, pp.38-52
82
2019
Web of Science ID: WOS:000461580900003
Abstract
This article examines a manageable approach that provides students with significant opportunities to write and improve their writing over time in an introductory quantitative business course. The study examines six elements of written communication skills, as evidenced by assessment data from memorandum assignments administered following pedagogical interventions throughout the semester in an operations management course. Results demonstrate that student performance of audience identification, action-oriented request, and punctuation improved. Interestingly, student performance of grammar slightly decreased. A follow-up analysis indicates that some writing mistakes were related to a lack of proofreading. This article also presents original memorandum assignments and suggestions for improvement.
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Details
- Title
- Assessment of memorandum writing in a quantitative business context
- Publication Details
- Business and Professional Communication Quarterly, Vol.82, pp.38-52
- Resource Type
- Journal article
- Publisher
- Sage Publications, Inc.; United States
- Series
- 82
- Copyright
- © 2018 by the Association for Business Communication
- Identifiers
- WOS:000461580900003; 99380090653106600
- Academic Unit
- Business Administration; Lewis Bear Jr. College of Business
- Language
- English