Logo image
Back
Artificial intelligence in sport management education: Playing the AI game with ChatGPT
Journal article   Peer reviewed

Artificial intelligence in sport management education: Playing the AI game with ChatGPT

Margaret C. Keiper, Gil Fried, Joshua Lupinek and Heidi Nordstrom
The journal of hospitality, leisure, sport & tourism education, Vol.33, 100456
11/2023
DOI: https://doi.org/10.1016/j.jhlste.2023.100456
Web of Science ID: WOS:001144025700001

Metrics

177 Record Views
41 Times Cited - Web of Science

Abstract

The launch of ChatGPT, an Artificial Intelligence (AI) ChatBot, in late 2022 made many people look to the disruption such technology could play in education. This study aimed to identify the quality of short answer outputs for sport management questions from ChatGPT and suggestions on utilizing ChatGPT in the functional areas of sport management. The study was exploratory, and the methodology used was a generic qualitative inquiry. The results indicated that ChatGPT produces grammatically quality, complete, and topically accurate outputs for short answer questions. The findings indicate the pros and cons of utilizing Artificial Intelligence chatbots, such as ChatGPT, in the sports management higher education classroom. The discussion gives practical suggestions on how ChatGPT can supplement and support sport management education.

Details

Logo image