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Journal article
An active learning exercise to help students discover how to model a third decision
Coastal Business Journal, Vol.15, pp.39-54
15
2016
Abstract
In this paper, we describe an active learning exercise for a fictitious business producing sea turtle bamboo beach towels. The students are asked to assume the role of a junior analyst at a company as they are led through a series of business memos, directed questions, nutshell summaries, and class discussions. In this role, students have the opportunity to discover how to review business communications to identify a new third decision, what additional data will be needed, and what changes will be required to reformulate the existing product mix model for sea turtle bamboo beach towels.
Details
- Title
- An active learning exercise to help students discover how to model a third decision
- Publication Details
- Coastal Business Journal, Vol.15, pp.39-54
- Resource Type
- Journal article
- Publisher
- Coastal Carolina University; Conway, S.C.
- Series
- 15
- Identifiers
- 99380090656206600
- Academic Unit
- Business Administration; Lewis Bear Jr. College of Business
- Language
- English