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Promoting delay of antibiotic treatment by framing collective identity: three studies
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Promoting delay of antibiotic treatment by framing collective identity: three studies

Rachel Elizabeth Sonnier
University of West Florida,
Master of Arts (MA), University of West Florida
2019

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Abstract

Antibiotic resistance will render current antibiotics ineffective in the future unless individuals dramatically curtail their use, posing a social dilemma in which short-term individual interests are at odds with the collective good. Research has found that priming collective identity increases cooperation in social dilemmas (Van Lange, Joireman, Parks, & Van Dijk, 2013). In three studies, participants were randomly assigned into a collective (interdependent or intergenerational) or neutral condition. Participants then read a vignette (Rönnerstrand & Andersson Sundell, 2015) and chose how many days they would be willing to delay antibiotic treatment. The third study added a fourth baseline (information-only) condition. Study 1 used text to prime undergraduates (N = 162), while Study 2 (N = 192) used YouTube video primes. There were no significant differences on willingness to delay treatment in the first two studies. Vyond videos on antibiotics were used in Study 3 (N = 575) to study willingness to delay in a more diverse sample recruited from MTurk. While Study 3 also found no significant differences in delay, participants in the collective conditions did report feeling more responsible for the collective good than those in the neutral and information-only condition.
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