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Poster
How Hotels Can Win On Social Media
University of West Florida Libraries
Summer Undergraduate Research Program (SURP) Symposium (University of West Florida, Pensacola, Florida, 08/2025)
08/2025
Abstract
This research aims the critical need for optimizing hotel promotional video content by proposing a comprehensive 21-second video clip to replace the basic 8-second video clip version for the Surf & Sand Hotel, Pensacola Beach. The core idea is that a longer and carefully planned video can more effectively showcase the hotel's service quality and convey key brand personality traits throughout the different stages of the guest journey: pre-arrival, check-in, occupancy, check-out, and post-stay feedback.
Details
- Title
- How Hotels Can Win On Social Media
- Resource Type
- Poster
- Event
- Summer Undergraduate Research Program (SURP) Symposium (University of West Florida, Pensacola, Florida, 08/2025)
- Contributors
- Xuan Tran (Faculty Mentor)
- Publisher
- University of West Florida Libraries; Argo Scholar Commons
- Format
- pdf
- Copyright
- Permission granted to the University of West Florida Libraries by the author to digitize and/or display this information for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires the permission of the copyright holder.
- Identifiers
- 99381555073306600
- Academic Unit
- Summer Undergraduate Research Program 2025; Commerce; Lewis Bear Jr. College of Business
- Language
- English