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The Wal-mart Consequence
Dissertation   Open access

The Wal-mart Consequence

Sarah Nattier Miller
University of West Florida Libraries
Doctor of Education (EDD), University of West Florida
2009

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Abstract

This qualitative study focuses on the anti-Wal-Mart social movement. This study examines this movement on both the national and local levels. Data obtained from document analysis and 844 Internet surveys served as the platform for this study. The first component involves the nationwide social movement through the examination of available electronic and print media. The second component focuses on community awareness of the local anti-Wal-Mart movement in Baldwin County, Alabama. An Internet survey gauged the thoughts and perceptions of local community members to determine their awareness of the anti-Wal-Mart movement. While roughly 10% of respondents agreed with the anti-Wal-Mart sentiments and ideals, they continue to shop at Wal-Mart for financial reasons. Therefore, I wanted to investigate Wal-Mart’s prices compared to other shopping choices. I chose as a comparison Winn Dixie and Dollar General due to their availability to all of Baldwin County. The total at Wal-Mart was $99.79. Winn Dixie’s grand total equaled $116.68. Surprisingly, Dollar General came in with the lowest bid of $81.00.
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