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Conference proceeding
The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada
Association of Marketing Theory and Practice Proceedings
Association of Marketing Theory and Practice Annual Conference (Sandestin, Florida, USA, 03/23/2022–03/26/2022)
2022
Abstract
Marketing concepts are rarely applied to policing, although for most modern societies it is an essential function and part of the social contract between governments at all levels and the publics they serve. In this paper, we look specifically at how marketing concepts apply to policing in Ontario, Canada. We frame our examination with concepts like the halo effect, the availability effect, and other ideas outlined by Kahneman (2013).
Details
- Title
- The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada
- Publication Details
- Association of Marketing Theory and Practice Proceedings
- Resource Type
- Conference proceeding
- Conference
- Association of Marketing Theory and Practice Annual Conference (Sandestin, Florida, USA, 03/23/2022–03/26/2022)
- Publisher
- Georgia Southern Commons; https://digitalcommons.georgiasouthern.edu/amtp-proceedings/
- Identifiers
- 99381272912306600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English