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Conference proceeding
Supply Chain Resilience and Agility During COVID19: The Case of Automobile Manufacturing
Association of Marketing Theory and Practice Proceedings, 13
Association of Marketing Theory and Practice Annual Conference (Sandestin, Florida, USA, 03/23/2022–03/26/2022)
2022
Abstract
In this paper, we examine disruptions in the automobile manufacturing supply chain that resulted from the COVID19 pandemic. We explore the relationships between organizational resilience and agility and supply chain resilience and agility. We frame this exploration in terms of rare earth elements (REEs) and microchips, supplies that come from Tier 3 and Tier 4 in the automobile supply chain. We look at some adaptations made by Volkswagen to adapt to these disruptions but note that organizational resilience and adaptation does not always result in supply chain adaptation.
Details
- Title
- Supply Chain Resilience and Agility During COVID19: The Case of Automobile Manufacturing
- Publication Details
- Association of Marketing Theory and Practice Proceedings, 13
- Resource Type
- Conference proceeding
- Conference
- Association of Marketing Theory and Practice Annual Conference (Sandestin, Florida, USA, 03/23/2022–03/26/2022)
- Publisher
- Georgia Southern Commons; https://digitalcommons.georgiasouthern.edu/amtp-proceedings/
- Identifiers
- 99380602818206600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English