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Conference proceeding
SCM?
Association of Marketing Theory and Practice Proceedings
Association of Marketing Theory and Practice Annual Conference (Kennesaw, Georgia, USA, 2016)
2016
Abstract
Supply chain management remains a young field, one that has struggled to define itself in the most literal sense. This research looks at some of the most available definitions of supply chain management, analyzes their content, and explains the essence of the definitional problem. It does not attempt to define supply chain management--that would be a bit like driving onto a crowded road while complaining about the traffic--but it does attempt to lay out the path or paths that need to be followed to arrive at a consensus definition.
Details
- Title
- SCM?
- Publication Details
- Association of Marketing Theory and Practice Proceedings
- Resource Type
- Conference proceeding
- Conference
- Association of Marketing Theory and Practice Annual Conference (Kennesaw, Georgia, USA, 2016)
- Publisher
- Georgia Southern Commons; https://digitalcommons.georgiasouthern.edu/
- Identifiers
- 99380603120606600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English