Annual Meeting of the Association of Marketing Theory and Practice (2018)
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Abstract
This article explores the difficulties associated with long, complex, supply chains in seafood markets. It does a brief literature review, discusses some of the issues raised by the long supply chain, and then compares one long seafood supply chain to a short, problematic supply chain.
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Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply ChainsView
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Title
Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains
Resource Type
Conference presentation
Conference
Annual Meeting of the Association of Marketing Theory and Practice (2018)
Copyright
Copyright of the Author(s) and published under a Creative Commons License Agreement
Identifiers
99380602818006600
Academic Unit
Commerce; Lewis Bear Jr. College of Business
Language
English
Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains