Postponement and Speculation in Exchange Relationships: A Transaction Cost Approach

Conference presentation

Postponement and Speculation in Exchange Relationships: A Transaction Cost Approach

Stephen Arthur LeMay, K. Mitra and S. Rice

Marketing Theory and Practice (Jekyll Island, Georgia, USA, 1997)

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Title: Postponement and Speculation in Exchange Relationships: A Transaction Cost Approach
Resource Type: Conference presentation
Conference: Marketing Theory and Practice (Jekyll Island, Georgia, USA, 1997)
Identifiers: 99381829437606600
Academic Unit: Commerce; Lewis Bear Jr. College of Business
Language: English