Money, Marketing, and Missions: Ethics and the Structure of Not-For-Profits

Conference presentation

Money, Marketing, and Missions: Ethics and the Structure of Not-For-Profits

K. Barbee and Stephen LeMay

Association of Marketing Theory and Practice Annual Conference (2018)

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Title: Money, Marketing, and Missions: Ethics and the Structure of Not-For-Profits
Resource Type: Conference presentation
Conference: Association of Marketing Theory and Practice Annual Conference (2018)
Identifiers: 99380603121106600
Academic Unit: Commerce; Lewis Bear Jr. College of Business
Language: English