Interdependence and Cooperative Buyer-Supplier Relationships in Industrial Markets

Conference presentation

Interdependence and Cooperative Buyer-Supplier Relationships in Industrial Markets

Stephen Arthur LeMay and G. Turner

Marketing Science: Theory and Practice (Atlantic City, New Jersey, USA, 1994)

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Title: Interdependence and Cooperative Buyer-Supplier Relationships in Industrial Markets
Resource Type: Conference presentation
Conference: Marketing Science: Theory and Practice (Atlantic City, New Jersey, USA, 1994)
Identifiers: 99381829439806600
Academic Unit: Commerce; Lewis Bear Jr. College of Business
Language: English