Conference presentation

Creeping Brand Reputation Failure

Ania Izabela Rynarzewska and Stephen LeMay

American Marketing Association Winter Educator's Conference (Nashville, Tennessee, USA, 2022)

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Title: Creeping Brand Reputation Failure
Resource Type: Conference presentation
Conference: American Marketing Association Winter Educator's Conference (Nashville, Tennessee, USA, 2022)
Identifiers: 99380603121506600
Academic Unit: Commerce; Lewis Bear Jr. College of Business
Language: English