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Book
The Business of Sports Betting
Human Kinetics, Inc.
02/29/2024
Abstract
"Sports wagering is a data-driven business, and students will see how data are generated and transmitted to sportsbook operators. Managing and protecting that data is paramount to competitive advantage, and students will learn about intellectual property protections granted to sportsbook operators. Additionally, the book discusses the proliferation and potential positive and negative impacts of gamification and virtual currencies in sports betting.
Chapters are punctuated with supplemental sidebars and case studies providing real-life examples of the positive and negative impacts of sports betting.
The Business of Sports Betting offers a comprehensive introduction to the nuances of the sports betting industry, including the key players, regulatory environment, marketing and technology drivers, and business operations of a sportsbook" (the publisher).
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Details
- Title
- The Business of Sports Betting
- Resource Type
- Book
- Publisher
- Human Kinetics, Inc.
- Number of pages
- 272
- Identifiers
- 9781718217232; 1718217234; 99381591126706600
- Academic Unit
- Commerce; Lewis Bear Jr. College of Business
- Language
- English