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Book
Sport analytics: A data-driven approach to sport business and management
Routledge
11/10/2016
Abstract
The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.
While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources.
Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
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Details
- Title
- Sport analytics
- Resource Type
- Book
- Publisher
- Routledge; United Kingdom
- Number of pages
- 278
- Copyright
- © 2017 Gil Fried and Ceyda Mumcu The right of Gil Fried and Ceyda Mumcu to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
- Identifiers
- 1317212886; 9781317212881; 1138667137; 9781138667136; 9781138667129; 1138667129; 1317212878; 9781317212874; 131721286X; 9781317212867; 1315619083; 9781315619088; 99380464840606600
- Academic Unit
- Lewis Bear Jr. College of Business; Commerce
- Language
- English