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Book
Semiotic Analysis and Public Policy: Connecting Theory and Practice Introduction
Routledge Studies in Governance and Public Policy, Routledge, 1st
01/01/2019
Web of Science ID: WOS:000480347800002
Abstract
Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message.
Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law.
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Details
- Title
- Semiotic Analysis and Public Policy
- Edition
- 1st
- Resource Type
- Book
- Publisher
- Routledge; ABINGDON
- Series
- Routledge Studies in Governance and Public Policy
- Number of pages
- 268
- Copyright
- © 2019 Taylor & Francis
- Identifiers
- WOS:000480347800002; 9780815383475; 9780367671693; 99380175896206600
- Academic Unit
- Business Administration; Lewis Bear Jr. College of Business
- Language
- English